The second most important aspect of your Etsy shop is to get visitors.

Let’s face it, if you have a shop running in the town and no one comes into your shop, because you either close the doors, you don’t have any doors or your shop is simply not easily accessed by customers/ potential customers (Visitors), then you’ll have no one to sell your products. Hence you may never make a penny in that shop even if it is there forever.

The trick to getting visitors into your Etsy shop is to advertise your shop/ products.
Think of your Etsy shop like an actual building. Think of your door/s as the actual links to your Etsy shop and products. In order to get visitors into your doors, you must first have products which in this case are your listings.

You must find a way to have enough people see your doors in order for persons who need/want your products to by chance or intentionally see your shop and stop by to either investigate and/or do business. Now imagine the Internet as the virtual streets which your shop is located on, of which social media (Facebook, Twitter, Instagram, etc.) Are now like hot spots where lots a people hangout to gossip, chat, share information, you name it.

You will want to go to those hot spots to show and tell people about your products strategically in order for them to come into your shop to either investigate and/or do business. The beauty of a virtual store (Etsy shop), as opposed to an actual store, is that your doors are portable and always open, well of course if you pay your bills and relevant dues they should be long enough.

Your best bet for social advertisements these days are Facebook, Instagram, Pinterest, Twitter & Google. Ensure you create accounts on all major social media platforms and share links to your shop and products as aften as possible to get noticed. That is just a basic run through of getting web traffic.
We will create a different post regarding social media optimization and management, Search engine optimization (SEO) for an even more effective store and traffic.

Leave your questions and comments below.

The initial Presentation of

your products online has a significant impact on sales. Under qualified product pictures erode consumers trust. Fortunate enough, you don’t need to spend thousands on equipment or hire a professional to create beautiful product photography that will instill faith in your online store and get results.
This article shows you how to save money on product photography and improve your store’s look and performance.

Camera

It’s important to invest in a good professional camera. Fortunate enough for you they have become very affordable.

Be sure to choose a camera

with professional grade lenses

that can capture video

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Try out this Nikon D7000 in terms of its price vs. performance its not the best there is but it is perfect for starters. In terms of lenses a 105mm lens should give a beautifully focused shot, get one here by Sony . while a bit expensive, it is great for close-up work and jewelry product photography.
You may also use a smart phone to assist in taking pictures such as an iPhone 5 which has an 8-megapixel sensor and can produce professional grade shots. I also encourage you to explore using your smartphone after you have the proper setup before committing to purchasing a higher-end camera. You may be surprised at the quality similarities between an iPhone and a professional camera.

Lighting

You will need some good lights. Of course the sun produce great results. But the Sun is fickle. Try using the Elinchrom D-Lite 4 Kit, which includes two lights, tripods, and attachable diffuser squares and it gets the job done perfectly. While there are many photography lighting kits available, what’s most important for your setup is to get lights that operate in “continuous” mode versus flash only as this allows you to use them for video as well. In fact, It is best to shoot even still photographs with lights in continuous mode as this makes previewing the shot easier and adds depth to the result.

Tripods

Use if You need to take longer exposures. Holding your camera by hand will produce blurry images that are not very appealing to shoppers.

Photo Setup

It is best to shoot products in front of a classic continuous background often white, neutral grey or natural. It’s a simple and professional look that is often used by major online retailers. Fortunately, it’s simple to achieve by using a few rolls of craft paper.
Craft papers can make a nice do-it-yourself product shoot background setup if done properly.
Try to add complements to your photo such as a peice of which the product in scope can/may be used or worn with. (NB. Try not to overpower the targeted product with its complement. Color, size…etc) this also gives you the opportunity of selling multiple products in one shot.
Place your setup near a big, sunny window if you want natural light, or in a dark room if you want to use your photo lights.

Eliminate unwanted Shadows

Avoid harsh backlighting and other setups that cast shadows on the surface of the object. Keep the lights on the same side of the object as your camera, or slightly off to one side.

Clean Up

Fingerprint on your product or dust on your lens produce poor, amateur results. Buy some microfiber rags and polish and/or prepare products carefully before shooting.

Don’t be Afraid

The biggest obstacle to doing something new is often ourselves. Don’t be afraid to experiment. Be creative. It is ok to make a few mistakes on your way to gaining a deeper understanding of the process. Not only will your sales increase, you will learn a new skill along the way.

Leave your comments and questions

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From my point of view as an expert in the industry. Just like any normal discrepancy between two individuals in the real world, it is best to first try to settle the dispute/disagreement as grown adults by trying to talk to the party at fault if proven futile then you escalate the matter to higher authorities.
Sometimes it is not a matter of the party at fault being presumptuous but it is most times due to ignorance of the fact. Hence It may save you the time and effort of reporting and following up which sometimes takes a little while to get your desired response.

According to Etsy’s Infringement Policies after reporting the faulted party, upon Etsy’s investigation if the report is of a fact, Etsy will revoke and/or disable access to the alleged infringing material, then contact the faulted party as a notification of the report and removal of the infringed material in question. In such contact notification, Etsy also encourages the party at fault to contact the party that reported the claim of infringement and vice-versa to try settling the claim considerably as situations like these are very serious and can be a thorn in both parties foot.

To simplify Etsy encourages infringement claims to be solved directly between the two parties. Which is the best option?
As a market regardless of its virtual aspect. Everyone is required to be their brother’s keeper and personally, I don’t think anyone should attempt to set their brother up for a fall even though it does happen.

As a result, it is best to first reach out to the party deemed to be at fault. In fact, talking things out first also gives you the probability of meeting a new friend or customer/client and also not limited to you supplying such party with the said materials at a cost who knows the world is round from what we know.
Please leave your questions, concerns, and comments below.